I build brand identities and websites the way you'd draft a plan: from a blank sheet, one measured mark at a time. But the measuring is never the point — the feeling is.
Most of the field is racing to look futuristic. I went the other way — back to the desk, where everything starts from scratch with simple tools and a first decision. I'd rather show that process than hide it.
The job is to make people feel a brand, a person, or a product the moment they meet it. When there's no identity yet, I create one. When there is, I build the website that carries it — every detail intact, on any device, a pleasure to move through.
Nothing ships until it's right. And when it's done, you also get the working files, asset kits, and templates to keep it consistent yourself — long after I've signed off. Identity and web: different outputs, one desk where both begin.
Brief, references, rough directions. Cheap to change, so we change a lot.
Grids, type scales, palettes sampled from real material. Decisions get numbers.
The real build. On a full package the brand book comes first — then the website is built on top of it. Survives the 1600% zoom test.
Delivery with working files, asset kits, and templates. Signed, dated, and yours to maintain.
For a full package the order matters: the brand book is settled first, and the website is then built directly on it — so the site speaks the brand from the very first line.
There's no fixed toolkit. I read each project first, then choose what fits — and I prepare the hand-off so you're comfortable maintaining it yourself later, wherever that's doable.